Cake Beauty was founded by Heather Reier in 2003 and immediately caused a stir. Many beauty brands use the link between desserts and body products (Lush, Jessica Simpson's line of dessert body products), but Cake was somehow different. Reier was able to marry both sweet and delicious-smelling products with nourishing, luxury ingredients without creating something inaccessible or cheap.
Cake Beauty's Concept
In the early 2000s, Political Science major Reier was a full-fledged, self-admitted product junkie, but had noticed an empty niche in the beauty market. This is when the philosophy of Cake began to develop; Reier wanted to develop a line of products made with nourishing ingredients, encased in sophisticated packaging and touting a fun, indulgent concept.
She worked in her Kitchener, Ontario, Canada kitchen intially, learning about the properties of ingredients and using only those that fulfilled physical, emotional and textural needs.
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