Organic Monitor’s 2009 report, Consumer Insights: Natural & Organic Personal Care Products notes that health, ethical and environmental concerns are still the three dominant factors influencing consumer spend on natural and organic personal care.
The absence of synthetic chemicals is also singled out as a key driver, but although this trend supports the historical approach of highlighting ingredients that are not contained in natural products, the UK cosmetics trade association (CTPA) has flagged concerns that giving prominence to the negative aspects rather than the positive is detrimental to the cosmetics industry as a whole and confusing to consumers. Instead the CTPA is now urging manufacturers to ‘extol the virtues of what is included in the formulation’, and advises against using the term ‘free-from’ in marketing material, reports Cosmetics Design.
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